Our maiden effort under Arc Edge is ‘Legendary Pivots’ in collaboration with Accel.
In 2018, Urban Company made its most consequential move: walking away from its services marketplace — and half its revenue — to start a full-stack home-services business. This case study traces the difficult decision to shut down dozens of services, invest in training and managing service professionals and build category-specific operations at scale.
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Created in partnership with Accel, ‘Legendary Pivots’ is a deep research-led series that goes to the heart of how some of India’s most important startups rebuilt their businesses under pressure. Through detailed case studies and companion videos, it explores the strategies, founder decisions and market dynamics that shaped their journey.
